Monday, January 31, 2011

Energy Conservation Video.. Messaging For Kids. Questions and Answers.

Questions:
1. Who do you think are the target audience of this clip?
2. What do you think are the main key messages that the clip is trying to communicate?
3. Do you think the clip is effective? Why or why not?
4. How do you think the messaging/clip could be further improved?

Answers:
1. They target children and kids.
2. They are trying to tell us that we should be more energy efficient by choosing bulbs that use less electricity and those which last 10 times longer than incandescent bulbs. They also use appliances use as a timer and motion censors  to save energy.
3. Yes, I think that it is very effective as they convey a strong message to save our Earth.
4. They could elaborate more on how CFL bulbs are more energy efficient than incandescent ones, and teach us more energy saving habits other than light bulbs.

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